Member for Cootamundra Steph Cooke has announced a $500,000 Regional Business Event Development Fund to attract and create more business events in rural and regional areas.
Ms Cooke said staging business events is a great way to showcase the region’s conferencing facilities and array of tourism offerings while encouraging overnight visitors. “The business events sector presents a significant growth opportunity for the Cootamundra electorate, with conferences and meetings bringing additional business to our local restaurants, cafés, venues, attractions, and accommodation providers,” Ms Cooke said.
“The additional $500,000 is available to conference planners, towns and regions that want to create their own new conferences or attract and retain existing business events. This is a beautiful part of the world which offers conference organisers so many opportunities to make their events even more memorable,” Ms Cooke added.
Research has shown that attracting visitors on business not only provides a welcome injection into local economies, there are also residual benefits. “Investment in this sector is so important because we know that overnight business visitors spend, on average, $237 per night in NSW – nearly double those of overnight leisure visitors,” Ms Cooke said. “They are also more likely to return for a future holiday with family or friends. I encourage conference planners to apply now for this terrific funding opportunity.”
Minister for Tourism and Major Events Adam Marshall said the Regional Business Event Development Fund would encourage more overnight visitors to rural and regional NSW. “We have opened the NSW Regional Business Event Development Fund to drive even more business event visitors into rural and regional NSW, turbocharging local economies and creating jobs,” Mr Marshall said. “Since the inception of our Regional Conferencing Strategy in August 2017, the NSW Government has invested around $1 million, securing more than 60 business events for rural and regional NSW. From the bush to the coast, we want everyone to know that NSW offers delegates both a great opportunity to do business, and the chance to explore our fantastic tourism offerings.”
For more information on the NSW Regional Business Event Development Fund, go to https://www.meetinnsw.com.au/business-event-development-fund