Building The Gap Between Small Business And Social Media

Over 80 Hilltops men and women attended small business workshops on Tuesday, March 22 made possible by grants received from the NSW Government for Small Business Month.

The theme for this year’s Small Business Month was Rebuild, Renew, Recharge.

Attendees were treated to hands-on ‘kitchen-table’ style workshops around the local theme of Building the Gap Between Small Business and Social Media.

Jenn Donovan from Social Media & Marketing Australia spoke about marketing strategies, how to use social media to drive sales, how to use engaging language, knowing your audience, creating a business culture and recognising that social media is a market platform rather than a selling platform.

Liz Wright from ACDN gave an interacting presentation on all things Canva. Participants were taught how to create a personal logo, navigate Canva to enhance a uniform theme across all social media, marketing and websites.

Both speakers were assisted by local women with social media and Canva knowledge to give a one-on-one experience to business owners. Zoe Knott and Linda O’Connor from TAFE offered many course options for those wanting to improve any business skills or gain qualifications.

Business Connect, funded by the NSW government was represented by business advisor Jacquie Tewes. Business Connect supports small businesses to start, run, adapt and grow.

• Topics:

• Workshops
• Science and Technology